Director of Consumer Communications / PR
We’re a venture-based food tech startup, and we're on a mission to help people feel their absolute best by providing healthy, tasty, and wholesome food. We’re looking to develop a world class organization that leaves our customers & employees feeling happier and healthier.
As we continue to scale across the nation we see an incredible opportunity to share our story and expose America to our brand. We’re looking for a Communications expert excited to strategize, design, and implement world class PR and communications practices.
This role is based in San Francisco, CA and reports to the CEO.
If this sounds interesting to you, then we’d love to meet you!
Drive a world-class consumer PR and consumer communications strategy across PR, email, the blog, and social media
Develop clear and concise positioning that helps us stand out in the market with a compelling value prop and ensure that this positioning is communicated across all communication channels consistently and effectively
Manage the customer service, social media, and content teams
Develop and execute on a savvy content strategy
Build a stable of writers that create original content and help drive traffic to our website via earned media
Develop and activate creative consumer campaign and event concepts that map to business objectives, while generating media coverage and driving consumer usage; lead concept creation and execution, including traditional media and social channels
Develop and maintain relationships with top tier consumer reporters
Oversee a digital PR outreach program and deliver positive coverage and improved influencer perceptions
Provide PR counsel and messaging and positioning guidance to key stakeholders
Keep the team up to date on industry/audience trends and news
Strong leader and manager
Hungry and ambitious
Natural instincts about how to get attention and make things cool
Excellent writer and communicator
Creative, unconventional thinker
Passionate about wellness
Curious and eager to learn
Attention to detail, while being able to rise above to see the bigger picture
At least 3 years at a PR or brand marketing agency
At least 2 years of in-house PR
Track record of super-creative campaign and story ideas with demonstrated results
Strong existing consumer press ties
Talented copywriter able to write and edit content that’s consumer-ready
HOW TO APPLY
To apply, please send your resume and cover letter to email@example.com.