Director of Consumer Communications / PR

We’re a venture-based food tech startup, and we're on a mission to help people feel their absolute best by providing healthy, tasty, and wholesome food. We’re looking to develop a world class organization that leaves our customers & employees feeling happier and healthier.

As we continue to scale across the nation we see an incredible opportunity to share our story and expose America to our brand. We’re looking for a Communications expert excited to strategize, design, and implement world class PR and communications practices.

This role is based in San Francisco, CA and reports to the CEO.

If this sounds interesting to you, then we’d love to meet you!




  • Drive a world-class consumer PR and consumer communications strategy across PR, email, the blog, and social media

  • Develop clear and concise positioning that helps us stand out in the market with a compelling value prop and ensure that this positioning is communicated across all communication channels consistently and effectively

  • Manage the customer service, social media, and content teams

  • Develop and execute on a savvy content strategy

  • Build a stable of writers that create original content and help drive traffic to our website via earned media

  • Develop and activate creative consumer campaign and event concepts that map to business objectives, while generating media coverage and driving consumer usage; lead concept creation and execution, including traditional media and social channels

  • Develop and maintain relationships with top tier consumer reporters

  • Oversee a digital PR outreach program and deliver positive coverage and improved influencer perceptions

  • Provide PR counsel and messaging and positioning guidance to key stakeholders

  • Keep the team up to date on industry/audience trends and news


Personal characteristics

  • Strong leader and manager

  • Creative

  • Hungry and ambitious

  • Natural instincts about how to get attention and make things cool

  • Excellent writer and communicator

  • Creative, unconventional thinker

  • Team player

  • Passionate about wellness

  • Curious and eager to learn

  • Attention to detail, while being able to rise above to see the bigger picture



  • At least 3 years at a PR or brand marketing agency

  • At least 2 years of in-house PR

  • Track record of super-creative campaign and story ideas with demonstrated results

  • Strong existing consumer press ties

  • Talented copywriter able to write and edit content that’s consumer-ready



To apply, please send your resume and cover letter to